The main reason anyone would conduct a survey is to discover what other people think.  And therefore, understanding and interpreting survey results is a very important part of the process.

Whilst individual survey results are always interesting, the power of surveys is often to compare the results with previous surveys that have run to see what has changed.  This of course requires the survey questions to be the same from survey to survey, although our advice is that you keep a core group of questions the same, and then change others depending on priorities and circumstances.

The problem is that comparing survey results can be a time-consuming exercise, and often a very manual process. Ideally, the results of questions that are the same can be displayed next to each other simply and easily to instantly see what is changing over time, and this is what you get with Tandem.

The key to Tandem’s reporting power is the use of Tags.  Throughout the system, whether it be an audience that is uploaded into the platform, or individual survey questions, a ‘Tag’ can be added to almost anything in the platform.  A Tag is simply an identifier that links pieces of information together for the purposes of reporting, and you will notice that throughout the platform, there is a place for a Tag (e.g. survey questions, surveys and individual recipients).  For example, let’s say you conduct a survey in September 2023, and then again in February 2024.  You could add the tag ‘Sep23’ to the first survey, and ‘Feb24’ to the second survey, and then generate a report using each Tag, and then compare these surveys.

Instant comparison of data.

If you have any questions about comparing survey results over time simply and easily, please get in touch with us and we would be delighted to help you out.