Whether you are a small or medium-sized business, gaining feedback from your customers and employees is extremely important, and surveys are a great way to do this.  A common question is how to make sure you get the most out of any surveys you conduct.

One approach is to employ the services of an external consultant to write the survey, manage it and analyse the results.  Whilst this is likely going to provide you with important expertise and an excellent outcome, sometimes the cost of doing this is prohibitive for a small or medium sized business.  Especially when budgets are tight.

Another approach is to purchase a subscription to an online survey platform (like Tandem Surveys), and do it all yourself.  This is usually the most cost effective approach, however many of our customers find that this also takes quite a bit of time, more time than they would have initially expected.  They also find themselves doubting their own ability to create the right survey and make sure they get the answers they need.  There is certainly an art to getting the best from surveys, and it is extremely important to ask the right questions. It is really easy to accidentally ask questions that don’t provide the answers you need, which wastes the survey exercise.

At Tandem, we have created a third option which provides the best of both of these worlds.  We call it Do-It-Together.  In other words, you can do some of the work which helps you to save on costs, and we can provide our expertise at various critical points in the process (like checking your survey, and helping to understand the results).  You get the benefit of our many years of experience without having to pay for doing everything.

Since offering this as an idea to a handful of our customers, it has become an extremely popular approach for small and medium sized organisations who care about gaining accurate feedback from their customers and employees. It is also something that we really enjoy supporting.

If you are unsure about whether the survey you are about to run is going to give you the best result, perhaps consider doing it together with us. To learn more, simply get in touch with one of our team here at Tandem Surveys.