Thank you for choosing to run your surveys with Tandem Surveys. One of the most common questions we get from our customers is about the best tips we can give for creating great surveys.
There are many different suggestions that you will find by doing a google search, however probably the most important tip we can give is to keep your surveys simple and clear. If the respondent doesn’t understand the question, or isn’t clear about which answer they should be giving, you will either get a non-sensical response or they will actually just stop doing your survey.
So what do we mean by simple and clear? Here are a few things to consider…
- Keep the words simple and easy to understand. The easier it is to understand the question, the better the response will be.
- Ask one thing per survey. For example, asking ‘How would you rate our service and product quality’ – this is actually two questions – one about service and one about product quality.
- Keep it as short as possible. People will usually start to switch off after 5 minutes of a survey, so anything more than 7 or 8 minutes is going to start to experience problems with response rates.
There are plenty of other tips that we could give you, but you at least stick with these then chances are you will conduct a very successful survey.
